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Rite of Passage
Go Local Card Offer
10% discount on Rite of Passage garment purchases made in-store + 50% discount on studio tour tickets with code "LOCAL" Get your Go Local card

Small-batch clothing made in the Blue Ridge Mountains for the discerning and curious.


Rite of Passage inhabits the intersection of art, fashion, and craft.

Born from a friendship between designer and master patternmaker, Giovanni Daina-Palermo, and artist and entrepreneur, Libby O’Bryan, our collections showcase delicate detail and bold patterns.

We envision a thriving domestic textile industry that honors the art and skill of sewing and celebrates the people behind garment production. In our studio in Asheville, NC, we’re doing our part to make that vision a reality.


Join us for a tour of our studio by registering here:

Offers are subject to change and may not be used in conjunction with other discounts, insurance plans or to purchase gift certificates, other restrictions may apply. Offers at bars, restaurants, and caf├ęs, by law, do not include alcohol.
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