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This place is special, it really is. You can find community, raise kids, spend a lifetime and retire here.

If you’re like us, you’re pretty smitten with Asheville.

But special can also be fragile. We need YOU to keep our local economy resilient and thriving.

Our Mission

Grow a resilient local economy and thriving community, champion the unique character of our region and advocate for prosperity for all.

Asheville Grown is committed to strengthening our local economy through businesses that value the people in our community, the health of our environment and the power of collaboration.

Get Involved

Become a Member

Membership is free for locally owned and independent businesses. Learn more and sign your business up today.

Purchase a Go Local Card

The Go Local Card gets you access to discounts and special offers at over 560 local businesses, all while benefiting our public schools.

Use the directory to discover participating local businesses. You can also look for our Love Asheville posters and Go Local Card Honored Here decals in windows of locally owned, independent businesses.



Franzi Charen

Founder / Director

In the winter of 2009, Franzi and a group of local business owners from Lexington Avenue started this movement with a handful of poster, stickers and t-shirts. Nine years later, she’s seen its energy and impact grow, synchronously with Asheville’s acclaim. In 2020, she and the dedicated steering committee will grow our social media presence and continue to work closer with policy-makers to further strengthen the local community we love.


Michele Bryan

Program and Go Local Card Manager

Michele has seamlessly coordinated our public school PTO representatives and local businesses that sell the Go Local Card, helping to grow this program into a nationally unprecedented, self-funded success. She also lends her writing talents to our organization and the businesses and community we represent.

Caroline Christopoulos

Carrier Pigeon

Caroline ships out your Go Local Cards to you with love. Caroline also co-owns Gold Leaf Literary Services, a local publishing company and is the book buyer for our beloved Malaprop’s Bookstore.

Steering Committee

Huge, unending thank you's to...

Directory Development & Marketing

The dedicated staff at Mountain Xpress

Member Testimonial Photography

Mountain Xpress courtesy of Green Line Media, LLC
Jennifer Mesk Photography
AM Photography

Website Design & Development


Graphics and Illustration

Jenny Greer Fares at Sound Mind Creative


Melinda and Archie at Graphics Four
Henco Reprographics and the fine team over at Plasticard Locktech, International

Program Concept and Development

Leah Ferguson, former Asheville City Schools’ Board of Directors & former Co-director Asheville City Schools Foundation

And finally...

Thanks to all the dedicated parents and volunteers for our schools’ PTOs and the businesses and locals who believe in our efforts.

This truly takes a village.

Proud to be a living wage business and a member of the American Sustainable Business Council!