Asheville’s boutique design firm specializing in building and evolving brands. We help businesses discover what makes them distinctly different and capitalize on it. We create smart, beautiful, precisely-targeted communications that work. We’re here to help businesses feel more confident about design and marketing by laying the foundation with strong brand vision, graphic standards and overall clarity. With a logo process developed over 15 years, entrepreneurs get tools to transform their dream business into a reality. Partner with a team that strives for greatness and establishes long term relationships.

Owner Jenny Fares has been recognized by Mountain Xpress readers as Best of Graphic Design, and featured in the KNOW Tribe. A transplant from Atlanta, she has designed for huge companies like Coca-Cola, M&M Mars, and UPS, and started Sound Mind Creative in 2004. Fares’ enormous portfolio features a variety of work, from small business logos to a 5000-square-foot mural painted on Coxe Avenue. She is also co-founder of AIGA Asheville (American Institute of Graphic Design) and director of Asheville Design Salon.