FEBRUARY’S BLACK HISTORY AND GO LOCAL MONTH CELEBRATED WITH LIMITED EDITION PEACH CRUMBLE CARAMEL CRUNCH ICE CREAM

Go Local Asheville, The Hop Ice Cream, and Cooking with Comedy collaborate to honor Asheville’s black history and local independent business community

February 1, 2023. Asheville, North Carolina. Today, Greg Garrison, owner of The Hop Ice Cream, Clarence Robinson, owner of Cooking with Comedy, and Sherree Lucas, Owner of Go Local Asheville, in recognition of Go Local Month and Black History Month, teamed up to announce Peach Crumble Caramel Crunch limited edition ice cream. This mouthwatering combination of Clarence’s famous Peach Crumble (a family recipe) and The Hops homemade caramel bits.

Says Garrison, “We at The Hop are so grateful for the opportunity to help celebrate Love Asheville Go Local Month with Ice Cream! It has been amazing to work with Go Local Asheville since it began 12 years ago, and it still is today. What they do for the local economy and small business community is invaluable to all of us! What’s more? Collaborating with Clarence of Cooking With Comedy is not only important but also an absolute blast. His energy within and support of the Asheville community is like no other and we are honored to be able to combine our ideas for this special flavor.”

Clarence, an Asheville native, reflects on the significance of Black History month to a community where he was born and raised. “Black history months gives us the opportunity to reflect on how resilience plays a major part in our everyday life,” states Robinson. “Knowing how Urban Renewal took out several businesses and homes in the sixties Asheville holds this day to heart. Pushing with 85 growing black businesses every day we’re building for a new beginning and at the same time never forgetting where we came from. With our history we should continue to educate for generational wealth, health and success for days to come Staying United in the process. We all we got!”

“Not only do we celebrate Black History Month in February, this month is proclaimed Go Local Month by the City of Asheville to recognize the importance of the local independent business community’s contribution to our economy and our culture,” states Lucas, Director of Go Local. “In honor of Go Local 500 businesses, we teamed up with two of our members, The Hop Ice Cream and Cooking with Comedy, to introduce this first of its kind ice cream.”

Lucas summarizes the importance of this partnership. “These types of collaborations are what Asheville is all about and part of what makes it so special. I’m so proud to be able to work with Greg and Ashley Garrison and Clarence Robinson to bring something unique to the community to celebrate Go Local Month and Black History Month.”

Peach Crumble Caramel Crunch will be available beginning February 7^th “until supplies last” at The Hop on Merrimon and The Hop West on Haywood.  Go Local cardholders receive 15% off their order when they show their card at checkout.

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About The Hop Ice Cream: The Hop proudly serves Asheville, NC with an imaginative and locally-influenced array of handcrafted dairy ice cream & completely from-scratch vegan ice cream & sorbet. Enjoy by-the-scoop with your favorite toppings, in a milkshake, or take home a pint or quart. The Hop also has sundaes, banana splits, floats and an array of tasty treats to satisfy your sweet tooth. In addition to The Hop Creamery on Haywood Road in West Asheville, which serves as The Hop’s hub for flavor creation, ice cream production, and curbside pickup for the online store, The Hop currently has locations in West Asheville, Black Mountain, and North Asheville (The Mothership), and a brand-new location inside the S&W Market in Downtown Asheville. Learn more about The Hop Ice Cream at hopicecreamnc.com, connect on social media @HopIceCreamNC, or contact [email protected].

About Cooking with Comedy: As the creator of Cooking with Comedy, Clarence Robinson is all about living life, enjoying life, and following your dreams.  For him, it is about being creative. It is about promoting diversity, unity, love, and happiness. It is about sharing our differences but uniting in our commonalities. Clarence lives by the principle “We all need food to survive, and laughter will allow us to live a healthier and longer life. Laughter is the best medicine. My life’s experience brings me to this journey…to this point. My life’s journey leaves me with a yearning to share my talent – in hope that it will impact others in the most positive manner.” To learn more about Cooking with Comedy, visit https://cookingwithcomedyavl.com

About Go Local Asheville: Go Local Asheville was founded 12 years ago with the mission to preserve and support the local independent business community. In 2023 Go Local has over 520 business members and in 2022 have over 4700 Go Local cardholders. Go Local uses proceeds from the Go Local card sales to promote and market its members through social media and its print, on-line directory and smartphone app. A portion of the proceeds supports the Asheville City Public Schools. Through 2022, donations totaled over $220,000. Visit Go Local at https://golocalasheville.com or follow us on Instagram and Facebook @golocalasheville